Technology That Puts Your Vision First
Your eyes deserve more than routine care. At North Shore Eye Health & Wellness, we combine thoughtful experience with technology that helps us see the full picture of your eye health.
From relieving the discomfort of dry eye to strengthening visual skills through therapy and creating custom lenses for binocular vision dysfunction, every tool we use is carefully selected to make your care more precise and comfortable.
Whether you are here for your first exam or exploring specialized treatment, our technology helps us deliver care that is tailored to you. Book your appointment today and experience how the right tools can make a real difference for your vision and quality of life.
Why Our Technology Matters
For us, technology is never about gadgets. It is about giving you the care and answers you deserve. Whether you need relief from dry eye, help with visual skills, or custom lenses for BVD, we have you covered.
When you visit us, you can trust that your care is supported by more than equipment. It is supported by a team that listens, explains, and uses these tools to create a clear path forward for your eyes and your overall well-being.

Our Dry Eye Technology
Dry eye can feel frustrating, but the right treatment can bring lasting relief. We use proven technologies to target the root causes of dryness, irritation, and inflammation:
- IPL (iProX InfinityPro): Helps reduce inflammation and restore healthy oil production in the eyelids.
- Radiofrequency (RF): Gently stimulates natural tear function and supports eyelid health.
- LipiFlow: Treats blocked oil glands to restore balance in the tear film.
- Low-Level Light Therapy: Uses gentle therapeutic light to calm inflammation, support cellular repair, and improve overall eyelid function.
These treatments are comfortable, noninvasive, and designed to help our patients find real relief from chronic dry eye.
Our Vision Therapy
Tools
Our vision therapy program is designed to help patients of all ages enhance the coordination between their eyes and brain. In our dedicated therapy space, we use a combination of specialized technology, guided exercises, and 1-on-1 coaching to address challenges such as eye teaming, focusing, tracking, and coordination.
For children, vision therapy can play a key role in improving reading, attention, and learning. For adults, it can support recovery after concussions or other head injuries, as well as reduce eye strain from long hours at a computer.
Every program is tailored to your needs, with progress carefully measured over time.
Our NeuroVisual Medicine Technology
When it comes to binocular vision dysfunction (BVD), precise testing and customized lenses make all the difference. Our specialty exams take extra time to uncover even the smallest misalignments in your eyes.
With this information, we prescribe very custom lenses designed to ease headaches, dizziness, anxiety, and other symptoms related to BVD.
We are proud to be part of the NeuroVisual Medicine Institute, a trusted national network that helps patients from all over find care that truly makes a difference.
Better Care with Thoughtful Technology
Clear and comfortable vision shapes every part of your life, from learning and working to how confident you feel each day. If you have been living with eye strain, headaches, or difficulty focusing, the right technology can uncover answers and lead you toward lasting solutions.
Our team uses thoughtful tools to go beyond treating symptoms. Our technology helps us find the root cause and build a care plan that fits you. From vision therapy and custom lenses for BVD to in-clinic support for dry eye, every step of your care is guided by both precision and compassion.
Book an appointment today to see how technology and personalized care can make a meaningful difference in your daily life.

Come Visit Us
It’s our privilege to care for patients across Cedarburg and beyond. Whether you’re visiting us for the first time or returning for ongoing care, we’re honored to support your visual health.
Our Address
- N54W6135 Mill Street, Suite 700
- Cedarburg, WI 53012
Contact Information
- Phone: 262-421-4412
- Fax: 262-421-4413
- Email: [email protected]
Hours Of Operation
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What Patients Are Saying
My daughter came in with complaints of cloudy vision. Every person we encountered was friendly and professional. I could tell my daughter was comfortable during every test throughout her visit. Dr. assured both of us that her complaint was nothing to worry about!
Relieved and happy with our experience here!
Anne J.
As a new patient, I wasn’t sure exactly what to expect.
My previous experiences had been with large chain eye centers and those experiences were hit or miss. I was pleasantly surprised by my experience at North Shore Eye. They were friendly and thorough with their examinations and Dr. Ross was extremely
knowledgeable and friendly. I would highly recommend!
Amy S.
Extremely knowledgeable, has flexible hours that have allowed me to go in after work. Very prompt in his
responses and overall very friendly environment.
Lauren D.
The most up to date equipment with the most personal care from any optometrist I’ve ever gotten. I would recommend him to anybody who has a complex prescription and hasn’t had good luck with other doctors.
Geoff R.
Dr. Ross and staff were very helpful. When I had a terrible eye infection, Dr. Ross evaluated my eye, prescribed me the proper meds, and scheduled a follow-up to make sure everything was going as expected. Overall, I was very impressed with the level of care and would recommend North Shore to anyone who needs to see an optometrist.
Nate S.
